Updated June 2026.
When a buyer asks ChatGPT "who is the best SEO agency in Hisar?" or asks Perplexity "top GST consultants in Haryana", one of two things happens: your brand gets named, or your competitor does. Getting cited is not luck, it is a repeatable process. At Cyber Defence, Hisar, this is exactly the work we do for clients, and below is the same playbook Amit Kumar uses, broken into concrete steps.
How do I get my business cited by ChatGPT and Perplexity?
Get cited by being a clear, verifiable, well-referenced entity: publish citable answer-first passages with concrete numbers, add Organization and FAQ schema, get indexed in Bing, collect genuine reviews, keep NAP consistent across directories, and earn mentions on third-party sites. AI engines cite sources they can trust and quote cleanly, not the loudest marketer.
Roughly 8 out of 10 ChatGPT and Perplexity citations point to pages that are already indexed, structured and corroborated elsewhere. The steps below build exactly those signals.
Step 1: Add the right schema markup
Add Organization, LocalBusiness, FAQPage and Article schema in JSON-LD so AI engines can read who you are, what you do and where, without guessing. Schema turns loose page text into structured facts, which AI engines extract far more reliably than prose. This is the single highest-leverage technical step.
At minimum, mark up your business name, phone (for us, +91-75175-72000), address, founder, service area and your FAQ blocks. A page with FAQPage schema is dramatically more likely to have its answers lifted verbatim into an AI response. We add these to every client page at Cyber Defence as a baseline, not an upgrade.
Step 2: Get indexed and visible in Bing
ChatGPT search and Microsoft Copilot are powered substantially by the Bing index, so if Bing cannot see you, ChatGPT often cannot cite you. Submit your sitemap in Bing Webmaster Tools, fix crawl errors, and use IndexNow to push new URLs instantly. This is the most overlooked GEO step in India.
Most Indian businesses obsess over Google and completely ignore Bing. That is a mistake in 2026. We have seen pages start appearing in ChatGPT answers within days of being indexed and ranked in Bing. Treat Bing as a first-class channel, not an afterthought.
Step 3: Write citable, answer-first passages
Lead every section with a self-contained 40-60 word answer that includes a concrete number or fact, so an AI engine can quote it without needing surrounding context. Vague marketing copy never gets cited; extractable, specific, attributable sentences do. This single habit drives most GEO wins.
Compare "we offer great, affordable SEO" with "a small business in Hisar typically invests Rs 8,000-25,000 per month in SEO depending on competition". The second sentence is quotable, useful and verifiable, so an AI engine will happily lift it and credit your page. Write the whole article this way.
Step 4: Collect genuine reviews and build entity authority
AI engines cross-check brands against reviews, Google Business Profiles and consistent listings to decide who is trustworthy. Earn real reviews on Google and Justdial, keep your name, address and phone identical everywhere, and publish a strong About page that establishes the founder's expertise and credentials.
Entity authority means the AI is confident your business is real, established and recognised by third parties. A consistent Cyber Defence, Hisar entity, an authoritative Amit Kumar author profile, 50-plus genuine reviews and matching directory listings together tell ChatGPT and Perplexity: this is a safe source to cite.
Step 5: Earn third-party mentions and directory listings
AI engines weight what other sites say about you more heavily than what you say about yourself. Get listed on Justdial, Sulekha and IndiaMART, earn local press or guest posts, and pursue mentions on industry directories so your brand is corroborated across the web.
The table below maps each tactic to which engine it most affects and the typical effort involved, so you can prioritise.
| Tactic | Most affects | Effort | Typical impact window |
|---|---|---|---|
| Organization + FAQ schema | ChatGPT, Perplexity, AI Overviews | Low (one-time) | 2-4 weeks |
| Bing indexation + IndexNow | ChatGPT, Copilot | Low | Days to 2 weeks |
| Citable answer-first passages | All AI engines | Medium (ongoing) | 3-6 weeks |
| Reviews + NAP consistency | Perplexity, AI Overviews | Medium | 1-3 months |
| Third-party mentions/directories | All AI engines | High (ongoing) | 1-4 months |
How long until you see AI citations?
Expect first AI citations within 2-6 weeks for low-competition local queries once schema, Bing indexation and citable passages are in place. National or competitive queries take 1-4 months because they depend on accumulating reviews and third-party mentions. GEO compounds, so results accelerate over time.
There is no instant switch. But unlike paid ads, an AI citation keeps working: once ChatGPT trusts your page as a source for "SEO agency in Hisar", it tends to keep naming you. That durable visibility is why we treat GEO as a core deliverable, not an experiment.
Frequently asked questions
How do I get my business cited by ChatGPT?
Make your business a clear, verifiable entity that is easy to quote. Add Organization and FAQPage schema, get indexed and ranked in Bing (which powers ChatGPT search), write answer-first passages with concrete numbers, collect genuine reviews, keep NAP consistent, and earn mentions on directories and other sites. ChatGPT cites trusted, structured, corroborated sources, so build those signals deliberately.
Does ChatGPT use Google or Bing?
ChatGPT's web search and Microsoft Copilot are powered substantially by the Bing index, not Google. That is why Bing visibility is critical for ChatGPT citations. Perplexity blends multiple sources but also leans on its own index and Bing. Practically, this means you should never ignore Bing Webmaster Tools and IndexNow if you want to appear inside ChatGPT answers in 2026.
How do I rank on Perplexity?
Perplexity favours pages that directly and concisely answer the query, carry authority, and can be quoted cleanly. Lead sections with self-contained 40-60 word answers, include specific statistics, add schema, ensure you are indexed in both Google and Bing, and build third-party corroboration through reviews and mentions. Perplexity shows its sources, so being a clear, citable, trusted page is the whole game.
Want ChatGPT and Perplexity naming your business instead of your competitor's? Amit Kumar and the team at Cyber Defence, Hisar build GEO into every campaign. Call +91-75175-72000, see our SEO services in Hisar, learn the fundamentals in what AI SEO (GEO, AEO, LLM) really means, or contact us for a free AI-visibility check.